Specialists in recruiting truck drivers
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing with proven marketing strategies. OTR Driver Leads generates qualified company drivers and owner operators for your trucking company. Serving the USA and Canada.
STRATEGIES THAT WORK TOGETHER TO FIND YOU QUALIFIED TRUCK DRIVER LEADS
Marketing Automation
Marketing Automation is software that manages and monitors all of our marketing processes and provide us with statistics that enable us to continuously improve your reach and conversions. Incorporating this software into our process allows us to track and retain a high level of engagement with our prospects and determine which truck driver leads are qualified.
Digital Advertisement
Our services focus on creating captivating digital ads that specifically target your desired audience, such as truck drivers and owner operators, and encourage them to apply. We use various formats, such as videos and images, and launch them through Google Ads and carefully chosen social media platforms. By strategically promoting these ads, we ensure maximum exposure to your target audience. We also monitor and optimize your ad campaigns to ensure that you are not wasting your resources on ineffective strategies. Our goal is to help you stand out from the competition and achieve your recruitment objectives.
Landing Pages
A landing page is a concise and captivating website designed to achieve a particular goal, such as encouraging potential truck drivers to complete an application form. The primary aim is to act as a gateway and facilitate visitors' progression down the conversion funnel. Our landing pages are tailor-made to suit your specific needs and are fully customizable, even down to the contact form. To ensure that our clients get the best possible results, we use marketing automation software to track visitors' behavior and engagement to ensure the best results.
Drip Emails
A drip email campaign refers to a sequence of automated emails sent to a particular audience who have taken an action, like downloading a company brochure or applying for a product. The aim is to keep the audience engaged by delivering compelling content that adds value to their experience and prompts them to take action. This approach is an effective way to maintain engagement with your audience and remain competitive in a crowded market.
Remarketing
Remarketing allows you to stay connected with your target truck driver audience by continually sending them ads if they had shown interest, but never applied. Re-marketing can dramatically increase your conversion rates and ROI because past site visitors who are already familiar with your brand are much more likely to become a successful lead.
Culture Book
Our Company Culture Books are uniquely crafted and can be downloaded directly from the landing page. These books serve the purpose of providing prospective truck drivers with valuable insights into why your company is an excellent place to work and help establish a deeper connection with your company culture, fostering a sense of trust. As landing pages are designed to be simple yet engaging, the Culture Book acts as a supplementary resource for those who wish to learn more.
